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PRIMAVERA BSS appoints new Country Manager for Spanish market

Ismael Martinez takes over responsibility for coordinating the Portuguese technology company's Spanish operation.

PRIMAVERA BSS, a Portuguese technology company specialising in management software for the global market, has appointed Ismael Martinez as its new Country Manager for Spain.
A member of the PRIMAVERA BSS team for eight years, Ismael Martinez will now be taking charge of the company's Spanish operation. The Portuguese technology company has been operating for over a decade in Spain, where it has an office in Madrid. It also has network of business partners throughout the country, who are responsible for selling and implementing PRIMAVERA's solutions, as well as providing support.

Ismael's vast experience in the business software sector and his comprehensive in-depth knowledge of the Spanish market were decisive factors in his appointment. Ahead of him lies the challenge of planning and successfully putting into practice the company's business strategy in this market.

José Dionísio, Co-CEO of PRIMAVERA stresses that "Ismael is very familiar with the PRIMAVERA Group and the business software market in Spain. He also has an outstanding relationship with all of the partners that represent PRIMAVERA BSS on the Spanish market, so this is why he is the right person to spearhead the fortunes of the PRIMAVERA Spain project. We have high hopes that the project will grow in the forthcoming years".

PRIMAVERA Spain's new Country Manager is optimistic about the challenge that lies ahead: "I am very excited to be taking on this new challenge. I will do my best to continue the good work done by my predecessor, Luís Cadillon. It is a privilege to be at the helm of PRIMAVERA BSS's operation in a market where there is still growth potential".

The new manager explains the reason for the company's high expectations for the future as being due to "the considerable motivation of the partners in our specialised channel and the wide geographical coverage. This means we can provide a high-quality proximity support service to all our customers. And the PRIMAVERA BSS range is increasingly competitive, particularly in the maintenance and manufacturing sectors. Additionally, PRIMAVERA solutions are very versatile, meaning they can be adapted to business processes at the current market pace and in line with the pressing needs for digital transformation".

PRIMAVERA BSS's critical mass has been growing in Spain and the company has attracted a number of high-flying customers, including Ernst & Young, Cannon Hygiene, La vida es bella, Grupo Plafesa, KYP Accesories and Celvitae, among many others.